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5 tips to launch your t-shirt brand online

Ryan Donoghue, November 9, 2023

Do you have a great inner talent designing clothes? Would you like to create your own brand of personalized t-shirts ? Do you have a great idea but don’t know where to start? Do you have a collection and want to start selling? Nowadays you have many facilities to start your own online t-shirt brand and in this article I tell you 5 tips with which you can take the big leap silk screen printing.

It is very common to hear people who want to sell their designs but do not know what the first step is. How do I start the brand? What designs and collections do I choose? Where do I public it? What channels do I market it on?

With this in mind, custom t-shirt printing startup Printsome has created these simple tips to help anyone thinking about starting out in the world of digital business.

1.Choose a collection
The first thing you have to be clear about is the collection you want to launch. It is possible that you have not launched any or you may already be immersed in the sector and already have more than one collection. Choose a collection that you are clear about what you want to start working on, printing and selling. It is a smart way to move forward by taking firm steps without rushing.

  1. Number of garments and labeling
    We already have a clear idea of ​​the collection we are going to launch. Now you have to choose the number of garments you are going to choose by design and their labeling. As before, choose a maximum of 5 designs per garment. That is, 5 t-shirts, 5 sweatshirts and 5 shoulder t-shirts.

The labeling, the same. It could be labeling printed on the garment or a textile labeling. In this sense, this decision depends on the order volume. If it is less than 250 garments, printing is the best option. On the contrary, if there are more than 250, a textile labeling would be interesting.

  1. Printing techniques
    This aspect is one of the most important depending on the type of design and the number of garments. I advise you to talk to your online t-shirt printing supplier to find out which of the five methods are chosen for each design. Screen printing, vinyl, transfer, DGT printing or embroidery.

Be clear about one detail: it depends on your design whether they require a type of printing to maintain the quality of the garment. Don’t worry about the size or color of the garment. That is secondary and is best left to the client.

  1. Closed production
    This tip is closely related to the previous one. In order to take advantage and optimize both orders and quality, it is a good idea to opt for a pre-order. Where you make a campaign for each design where you ask your clients to subscribe to the design where it will be produced and shipped the following month. “This way, you work to order knowing the quantity you have and your supplier will know which technique is ideal for your design,” says Roberto from OWD – specialists in online merchandising stores.
  2. Sales channels
    Where do I sell my brand of t-shirts online? On all the free sales platforms you can. Obviously, the more sales channels you have, the more you will be exposed to a greater volume of users. Etsy, Tictail… any of these platforms are ideal to start. Any or even all.

summarizing
I think that starting your online t-shirt brand is a good start , don’t you think? In short: choose your collection, choose the number of garments and labeling by design, the printing technique, create a closed production and market it through free sales channels.

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