Surely they have told you more than once, that it is cheaper to retain customers that you already have, than to get new ones. Well, as a professional, I can say that it is totally true, since nowadays getting new clients (impressions, SEO, SEM, clicks … etc) is becoming very expensive, and few Ecommerce can afford that financial outlay shopify spy tools.
But even though you know that it is cheaper to retain your
customers than to look for new clients, when was the last time you did any
campaign or action to get your customers to buy again? I imagine the answer,
since my own clients, when I ask them this question, they always answer the
same thing: never.
For this reason, in today’s article I expose five strategies
to get loyal customers and get them to buy again with some frequency.
1. Loyalty program
Every client likes to be rewarded for making a purchase and
without a doubt; the points program is one of the tactics to build loyalty to
your customers that work best.
This example corresponds to one of the stores that I have
made. Since we implemented this loyalty program for years, have a portfolio of
loyal customers and their sales do not stop growing. Today there are different
modules and plugins depending on the platform you have, to have a loyalty
program easily and ready to increase conversions and sales of your online
As a tip, the loyalty programs that work best and that
customers like the most, is the purse program: this type of loyalty module
consists in that, therefore, you spend in the purchase, they deposit you in
your account of the online store a corresponding amount. For example, for 25
euros of expenditure you accumulate 5 euros in your account. What the client does
is to buy several times until he manages to add up the amount in the account,
so that the next purchase comes free.
2. Newsletter delivery to the client
Whatever they say, email marketing is a powerful conversion
tool for any online store. A trick to make your email marketing campaigns
convert as much as possible, is to investigate what that customer has bought
and in this way you will know what it is that you interested. Do this by groups
of clients who like related things, and once you have all analyzed and by
groups, make a newsletter for each group, including news and products of
interest. I assure you that it is an infallible conversion tactic and the
bounce rate is almost nil.
3. Surprise, they are guaranteed purchases
If your sales margins allow you to include a gift or a
surprise from time to time, you will be in luck, since this strategy is
infallible for the customer to repeat in the purchase. It is logical that this
tactic works, because if you surprise a client with an unexpected gift, he
makes his response positive, and returns the thank you making another purchase.
4. Build social relationships
Social networks are the best way to build lasting
relationships with our customers, and to get new customers.
For social networks to help build customer loyalty, you will
have to do the following in them:
▪ Create publications dedicated to loyal customers (for
example, promotions for customers only).
▪ Establish a social network for clients to communicate
their complaints, doubts, suggestions, etc. etc. But for this to work properly,
you must answer everyone, and as quickly as possible.
▪ Allow customers to reserve products for the new season.
This tactic works very well. For example, for one of our clients that has a
children’s store, we created a strategy where we announced that we had the new
collection available, but before publishing it in the online store, they could
receive the catalog by email, and reserve the clothes that they Like them
before they go on sale. It was all a success.
5. Offer discounts
For this strategy, you will also have to analyze if your
margins allow you to do it. This tactic is very simple, since it consists of
offering discounts only to loyal customers, and with that discount they will
make another purchase and they will feel happy, since they will have bought the
item they wanted for a lower price. As a tip, make groups of clients, and
depending on the age and loyalty they have with your store, offer them a
discount adapted to their loyalty. This strategy by seniority, we made it with
a client and it worked perfectly.
Remember that your current customers are the best asset that
your store has, since they already know your brand, they know what products you
have, the service you offer. You do not have to remind them of this, but thank
them for their trust and worry about finding the products they want, and of
course, rewarding them for their loyalty.